→ If you step up now, you don't need permission

Hey Visionary,

A few months ago, I was mentoring a truly brilliant member in my Pretty Damn Ambitious™ community. She's been an entrepreneur for about two and a half years, having left a long and impressive career. Smart. Seasoned. Service-led.

We were role-playing how she pitched her offer on Zoom. I played the client. She walked me through her service, articulate, thoughtful, clear, perfect!

And then she got to the part so many of us secretly fear: her pricing

That's when I noticed it. Her voice dropped. Her tone softened. Her posture shifted. It was as if she were apologizing for asking.