🤳🏾 You’re everywhere... but are you valued?

Hey Visionary,

Back in 2008, when I launched my marketing agency, the internet was still in its awkward middle school years. MySpace, YouTube, and Facebook were the new kids. TikTok? Didn't exist. Instagram? Not even born.

Clients back then (and still today) asked the same question:

"Do I need to be on ALL the platforms?"

And in 17 years my answer has never changed; absolutely no.

But now, in 2025, with over 20 "main" platforms and a dozen more coming every quarter, it's easy to feel like you're constantly chasing your own visibility.

I get it.

I spent almost 2 years posting daily on Facebook and Instagram, waiting for momentum. But all I got was crickets until I stopped performing and started aligning.

Let's talk about what visibility really means.

The Trap of Performative Visibility

You're showing up.

You're emailing. Posting. Speaking.